Real-Time Bidding Market Size, Share, Emerging Trend, Industry Growth, Key Players LLC (US), Facebook, Inc. (US), Adobe Inc. (US), PubMatic, Inc. (US) Forecast 2025

 Market Overview

Real-time bidding (RTB) is a fast way to display ads on a digital platform that processes hundreds or thousands of ad auctions in milliseconds, depending on the budget of the ad buyer and target audience. This includes a server-to-server selling and buying process where you can buy and sell your website's ad space on a per-impression basis via auction.

In this system, the transaction starts as soon as the user visits the website. This will automatically send you a bid request with key details such as your location, history and demographic information. This request goes from the publisher's website to Ad Exchange. Ad Exchange then sends requests and related data to multiple advertisers who automatically submit bids to show ads on the publisher's website.

Key Players

The major players in the real-time bidding market are Google LLC (US), Facebook, Inc. (US), Adobe Inc. (US), PubMatic, Inc. (US), Smaato, Inc. (US), WPP plc (UK), YANDEX LLC (Russia), The Rubicon Project, Inc. (US), Salesforce.com, Inc. (US), Criteo (France), MEDIAMATH, INC. (US), AppNexus (US), MoPub (US), Match2One AB (Sweden), and Verizon Media (US).

For More Information @ https://www.marketresearchfuture.com/reports/real-time-bidding-market-7674

Market Segmentation

Industry Overview Of The Global Real-Time Bidding Market

·         Growth Drivers

·         Impact Analysis

·         Market Challenges

Global Real-Time Bidding Market, By Auction Type

·         Open Auction

·         Invited Auction

·         Video

·         Image

·         Media & Entertainment

·         Travel & Luxury

·         Retail & Ecommerce

·         Mobile Apps

·         Games

·         Other

Regional Insights:

North America is expected to be the largest market in 2018 as well as during the forecast period as it has major RTB service providers and is witnessing a rapidly growing digital marketing industry. The Asia Pacific market is expected to see the highest CAGR during the forecast period from 2018 to 2023 due to increased investment in digital marketing solutions and services.

Company name: Market Research Future

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

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